Key trends from the US market – are fleet priorities shifting?

Are cost savings taking priority over electrification?

One of the most notable trends is the pivot toward cost savings and operational stability. While sustainability and electrification remain on the agenda, fewer fleets are making them a top priority. Instead, there is a stronger emphasis on:

• Reducing total cost of ownership (TCO)
• Managing price inflation
• Optimising vehicle replacement cycles

Could this be a temporary shift, or is it a long-term realignment in response to economic pressures?

How are fleets seeking guidance?

With industry complexities increasing, fleet managers are looking for more hands-on support.

A majority of US fleets are turning to professional advisors and vendors for face-to-face guidance rather than relying on social media or online forums.

Are you finding value in expert consultations, or do you rely more on digital resources for fleet insights?

Production normalisation: is supply back on track?

While vehicle production is improving, many fleet managers are still navigating supply chain challenges.

Some report ongoing delays and disruptions, making proactive vehicle replacement planning more important than ever.

What has your organisation’s experience been? Are supply chain constraints still impacting your fleet decisions?

Safety and technology: are fleets falling behind?

Driver safety remains a key focus, yet adoption of advanced safety technology appears slower than expected. While fleet managers recognise the benefits of telematics and connected vehicle solutions, some still hesitate to invest in new technology.

Are you leveraging telematics and safety tech to optimise fleet operations, or are there barriers to adoption right now?

Challenges with driver behaviour and compliance

Managing driver behaviour continues to be a challenge, with issues like:

• Policy non-compliance
• Reckless driving leading to fines and accidents
• Inefficient driving habits increasing fuel consumption

What strategies have worked best for you in improving driver compliance and reducing risk?

Electrification: progress or pause?

While interest in EVs remains strong, infrastructure and performance concerns still limit widespread adoption. Instead, some fleets are turning to hybrids as a stepping stone toward full electrification.

Has your approach to electrification changed? Are hybrids becoming a more viable option for your fleet?

Looking ahead: What’s next for fleet management?

The trends we’re seeing in the US suggest a greater focus on cost efficiency, safety, and strategic technology use, with a more measured approach to electrification. Are you seeing similar shifts in your region, or are your priorities different?

We’d love to hear your perspective—what’s shaping your fleet strategy in 2025?

Download the 2025 Market Pulse Report: Navigating fleet management in 2025 (11.4MB, PDF)